Now servicing Collingwood, Wasaga, Thornbury, Meaford, Owen Sound, Creemore, Barrie, Muskoka!

Transforming Homecare

Who We Are

Good Comfort is homecare the way it should be.

We do more than provide homecare—we are transforming it. As a one-stop care company, we simplify the complexities, alleviate the stress, and ease the worry that often accompanies caregiving. Our mission is to enhance the lives of our clients and their families through personalized, compassionate care.

From in-home support and accessible transportation to premium care products and wellness services, everything we offer is thoughtfully designed to address the unique needs of each client and their loved ones. What began as a small, dedicated team has flourished into a network of skilled PSWs, Nurses, Therapists, and Wellness Experts, proudly serving communities across Ontario—from the GTA to the Georgian Triangle.

Despite our growth, we remain deeply committed to our founding purpose: delivering innovative, individualized care that truly transforms lives. At Good Comfort, we aren’t just a care provider—we’re a trusted partner through life’s most challenging times. With us, every client and family is seen, supported, and valued.

Our Story

Good Comfort was born our of a deeply personal experience while caring for a loved one.

Like so many of you, we were thrust into the world of homecare overnight, with no roadmap and no one to guide us through the complexities of the care journey. Those years were filled with sleepless nights, anxiety, and stress as we struggled to find the support and care he truly needed.

What struck us the most was how homecare was delivered with little care. We knew there had to be a better way. That realization sparked our mission to transform homecare: to bring genuine care back into homecare.

We wanted to create something that would ease the burden for others, helping families navigate their own care journeys with compassion, dignity, and support. It’s often said that the simple act of caring is heroic. We couldn’t agree more. Good Comfort exists to make that heroism possible for families, ensuring no one has to face the challenges of caregiving alone.

Our Difference

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Stress Free Care

We are committed to delivering peace of mind. No surprises, dropped visits, and no-shows.

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Care Partners

Care is a relationship to us, not a transaction. We are highly engaged, responsive, involved, and always caring.

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Care Consistency

No revolving doors. We match dedicated Care Partners who stay with you throughout your journey.

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Transparent Pricing

No sliding rate scales, fixed contracts, and zero-hidden costs. What you pay is what you pay.

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One-Stop Services

We offer comprehensive care plans and services, accessible transportation, care products, and wellness therapy.

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High Touch Care

We go the extra mile to provide  exceptional support and service to our clients and their families. 

Our Partners

Our People

Marcel Zierfuss
CEO & Founder

Tenzin Palkey
Director of Care

Sarah Blair Miller 
Director of Partnerships

Dr Bernard Gosevitz
Advisory Board Chair

Dr. Shayna Singh
Advisory Board Member

Jane Apor
Advisory Board Member

Laurie Hawkins
Advisory Board Member

Still have questions?

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Call or text us
South | 647-795-3923
North | 705-888-2400

We’re here to provide you with peace of mind by taking exceptional care of your loved ones.

Marcel Zierfuss
Founder & CEO

Marcel leads the company in its mission to revolutionize and disrupt the homecare business – to create the care people deserve and expect – a mission that has become a part of his identity.

Although Marcel exudes the personality and drive of a natural-born entrepreneur, his extensive resume and past experiences testify to a long and successful career in driving transformative change. Before co-founding Good Comfort, Marcel made a name for himself as an internationally recognized brand and marketing strategist, leading numerous transformative and award-winning initiatives for some of the most well-known and exciting companies worldwide. His previous successes have prepared him well for his current role as CEO of Good Comfort, where he continues to apply his bold vision and ideas to revolutionize the homecare industry.

Outside of work, Marcel enjoys the simple pleasures of life, whether that means hitting the trails on his bike, playing tennis with his family, or taking leisurely walks with his beloved long-haired Dachshund.

Tenzin Palkey
Client Care Director

With a commerce degree from India, my initial career aspirations were firmly set in the fields of accounting or finance. However, destiny took an unexpected turn when I found myself drawn into the role of Care Coordinator. Here, I unearthed a profound connection and a level of satisfaction that eclipsed any previous experiences. Over the span of more than five years in this role, I honed my management skills and cultivated a deep understanding of sound business principles, which played a pivotal role in fostering the growth of the organization.

Today, as the Director of Care, I find immense fulfillment in overseeing the growth and management of the entire Good Comfort Care Team. From day-to-day operations and client and family engagement to recruitment, my aim is to nurture a best-in-class care team capable of delivering nothing short of exceptional client experiences. The human aspect of this business, particularly the recruitment of new talent, stands out as particularly rewarding, as it allows me to shape a team dedicated to providing compassionate and high-quality care.

Sarah Blair Miller
Director Client Experience
& Partnerships
Sarah is a dynamic professional known for her blend of creativity, compassion, and business acumen. With a keen eye for innovation and a genuine concern for people, she excels in crafting unforgettable client experiences. As a relationship-builder, Sarah thrives on forging meaningful partnerships that drive mutual success and foster long-term connections. Her ability to merge creative thinking with a client-centric approach sets her apart. Whether it’s developing strategic partnerships or orchestrating memorable interactions, Sarah’s dedication to both people and innovation ensures that every partnership is not only fruitful but also enriching for all involved.
Dr Bernard Gosevitz
Advisory Board

Dr. J. Bernard Gosevitz is the Chief Medical Officer Emeritus of Rogers Communications Inc. He holds the Medical Directorship for Barrick Gold Corp. and is a Medical Advisor to KPMG and Burnac Corporation. Dr. Gosevitz has served as Chair of the Canadian Wildlife Federation Foundation and is on the honorary Board of Sheena’s Place. He serves on the Board of Arts for Muskoka Chautauqua.

Dr. Gosevitz is a Board Champion for the Arthritis Campaign, the Peter Munk Cardiac Centre Campaign, the Mental Health Campaign and the Men’s Health Campaign.

Dr. Shayna Singh
Advisory

Shayna Singh, MD, CCFP, was born in Toronto. She obtained her undergraduate medical degree from the American University of Antigua in 2011 and completed her residency training in Family Medicine at the University at Buffalo, NY. In 2014, she obtained licensure with the Canadian College of Family Physicians and the College of Physicians and Surgeons of Ontario. After running a solo practice for five years, Dr. Singh began working in home-based primary care, caring for vulnerable seniors in downtown Toronto. She has always taken a special interest in mental health and end-of-life care, valuing non-paternalistic, truly patient-centred care.

Jane Apor
Advisory

A creative business leader, strategic lifestyle marketer, driven entrepreneur, culture and team builder, people connector and trendspotter — Jane comes to the Good Comfort Advisory Board through personal experience. Her struggle to find good, reliable care in order to enable her father with complex medical conditions, to continue to live at home was a constant challenge. It is Jane’s journey of seeking out care for her father that largely inspired Good Comfort Homecare. 

Laurie Hawkins
Advisory

Laurie Hawkins is a curator, catalyst and connector. She is a certified business success strategist, speaker, radio show host, trainer and leader who drives revenue, results and raving fans along with fulfillment and flow. Laurie’s reputation is built on her unique ability to enable strategy and soul to coexist. She is a thought leader with the rare ability to both inspire and create actionable strategies.

An award-winning leader in business for more than 25 years, Laurie is focused on using her expertise to guide high-level leaders and business owners to become influencers in their industry, business and life.

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