In a world filled with complex systems, the simplest connections often matter the most. This belief is at the heart of both Good Comfort and Paige™. While we come from different origins, our stories intersect in a shared mission: to restore dignity, connection, and trust to the aging experience.
When Peter Kirkpatrick, co-founder of Paige™, set out to build a better technology for seniors, it wasn’t out of strategy—it was out of love. His mother, once vibrant and sharp, had grown increasingly frustrated with technology as she aged. From online banking to operating a microwave, tasks that had once been second nature became barriers. What pained him most wasn’t the loss of ability but the emotional toll. Technology had made her feel small. Incompetent. Invisible.
“She was many things indeed, but stupid wasn’t one of them.”
So Peter built Paige™, a one-touch video and support platform designed with clarity, simplicity, and empathy in mind. With Paige™, his mother didn’t have to navigate menus or fumble with buttons. She just saw his face. He showed up, and everything changed.
At the same time in Toronto, Marcel Zierfuss, founder of Good Comfort, was having a parallel revelation. After years of watching a loved one fall through the cracks of fragmented care, Marcel realized that the system wasn’t broken because it lacked skill but because it lacked CARE.
“I didn’t start Good Comfort because I wanted to work in healthcare. I started it because the care we needed wasn’t there.” – Marcel Zierfuss – CEO & Founder
We built Good Comfort to deliver high-touch, deeply human care, not just services but relationships. In homes across Toronto, his team began showing up, not just physically but emotionally. Their work became a rhythm of presence, trust, and relief.
Two Founders, One Purpose
The moment we met Paige™, we recognized ourselves in it. Just like Marcel’s care philosophy, Paige™ was built with real people and real struggles in mind. No passwords. No complicated remotes. Just connection, simplified.
By integrating Paige™ into our Companion and Advanced Care plans, we’re ensuring that clients stay connected to their loved ones, even when they can’t be physically present. It’s not about convenience. It’s about belonging.
Paige™ allows:
- One-touch video calling with auto-answer
- Real-time notifications to caregivers and family
- Built-in emergency cards for first responders
- Out-of-the-box setup without IT support
We Didn’t Just Find a Product. We Found a Mirror.
“We believe technology should disappear into the background.” – Peter
Both Good Comfort and Paige™ were born from frustration—but more importantly, from love. Love for our aging parents. Love for the moments we couldn’t get back. And love for the people who deserve more than a rushed visit or a dropped call.
At Good Comfort, we believe care should feel like home. Like presence…Like peace. Paige™ helps us deliver that.
This Is What Reimagining Care Looks Like
If you want to learn how we’re using Paige™ to support seniors aging in place—with simplicity, dignity, and real human presence—we’d be honoured to show you.
