Call or text us
wecare@goodcomfort.ca
Our office hours are:
Monday to Friday: 9am-5pm
Saturday: Closed
Sunday: Closed
* Our service hours are 24/7.
We are better care.
Who We Are
Good Comfort is redefining care.
We believe in Better Care, Together. We’re redefining homecare by making care simple, personalized, and deeply human.
We are a one-stop care company that provides everything families need to live well at home — from personalized homecare and accessible transportation to curated care products and wellness services.
By bringing all these services together under one trusted team, we remove the need for multiple providers and the stress of managing fragmented care. Our mission is to take the complexity out of care, ensuring every client and family feels supported, empowered, and confident at every step of their care journey.
Our Story
Good Comfort was born from a personal journey. One filled with confusion, sleepless nights, and the painful realization that navigating care today is far too complex.
Like so many others, we were suddenly thrust into the world of care with no plan, no experience, and no one to guide us. We found a system full of gaps. Families were left overwhelmed, constantly searching for support they could trust.
But what stood out most was how care was being delivered—with very little actual care. It had become a transaction, not a relationship.
That realization sparked our mission: to bring care back to care.
Family by family, visit by visit, we are reimagining what’s possible with Better Care — personal, compassionate, and grounded in trust.
Our People
Marcel Zierfuss
CEO & Founder
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Marcel Zierfuss
CEO & Founder
Marcel leads Good Comfort with a bold mission: to redefine and disrupt the care industry by delivering the kind of care people both expect and deserve. This mission is not just professional—it’s deeply personal and woven into the fabric of who he is. While Marcel embodies the energy and instinct of a natural entrepreneur, his leadership is grounded in a distinguished career as an internationally recognized business strategist. Prior to founding Good Comfort, he spearheaded transformative, award-winning work for some of the world’s most prominent and innovative companies. These experiences have uniquely equipped him to lead Good Comfort as CEO, where he brings the same visionary thinking, creative rigor, and relentless pursuit of better to the care industry. Beyond work, Marcel finds joy in life’s simple pleasures—cycling scenic trails, playing tennis with his family, and enjoying quiet walks with his long-haired Dachshund.
Jane Apor
Co-Founder
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Jane Apor
Co-Founder
A creative business leader, strategic lifestyle marketer, driven entrepreneur, culture and team builder, people connector and trendspotter — Jane comes to the Good Comfort Advisory Board through personal experience. Her struggle to find good, reliable care in order to enable her father with complex medical conditions, to continue to live at home was a constant challenge. It is Jane’s journey of seeking out care for her father that largely inspired Good Comfort Homecare.
Sarah Miller
Director of Partnerships
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Sarah Miller
Director of Partnerships
Sarah is a dynamic professional known for her blend of creativity, compassion, and business acumen. With a keen eye for innovation and a genuine concern for people, she excels in crafting unforgettable client experiences. As a relationship-builder, Sarah thrives on forging meaningful partnerships that drive mutual success and foster long-term connections. Her ability to merge creative thinking with a client-centric approach sets her apart. Whether it’s developing strategic partnerships or orchestrating memorable interactions, Sarah’s dedication to both people and innovation ensures that every partnership is not only fruitful but also enriching for all involved.
Tenzin Palkey
Director of Care
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Tenzin Palkey
Director of Care
With a commerce degree from India, my initial career aspirations were firmly set in the fields of accounting or finance. However, destiny took an unexpected turn when I found myself drawn into the role of Care Coordinator. Here, I unearthed a profound connection and a level of satisfaction that eclipsed any previous experiences. Over the span of more than five years in this role, I honed my management skills and cultivated a deep understanding of sound business principles, which played a pivotal role in fostering the growth of the organization.
Kat Fortuna
Program & Operations Manager
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Kat Fortuna
Program & Operations Manager
With a business administration degree from the Philippines, Kat began her career in business operations before discovering her passion for project management. She first joined Good Comfort as an intern and Care Coordinator before moving into her current role. Over more than a decade as a Project Management Officer, Kat has honed her skills in streamlining processes, managing risks, and driving efficiency. Known for her eye for detail and problem-solving ability, she thrives on collaboration, continuous improvement, and helping organizations achieve measurable growth.
Dr. Bernard Gosevitz
Advisory Board
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Dr. Bernard Gosevitz
Advisory Board
Dr. J. Bernard Gosevitz is the Chief Medical Officer Emeritus of Rogers Communications Inc. He holds the Medical Directorship for Barrick Gold Corp. and is a Medical Advisor to KPMG and Burnac Corporation. Dr. Gosevitz has served as Chair of the Canadian Wildlife Federation Foundation and is on the honorary Board of Sheena’s Place. He serves on the Board of Arts for Muskoka Chautauqua.
Laurie Hawkins
Advisory
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Laurie Hawkins
Advisory
Laurie Hawkins is a curator, catalyst and connector. She is a certified business success strategist, speaker, radio show host, trainer and leader who drives revenue, results and raving fans along with fulfillment and flow. Laurie’s reputation is built on her unique ability to enable strategy and soul to coexist. She is a thought leader with the rare ability to both inspire and create actionable strategies.
Dr. Shayna Singh
Advisory
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Dr. Shayna Singh
Advisory
Shayna Singh, MD, CCFP, was born in Toronto. She obtained her undergraduate medical degree from the American University of Antigua in 2011 and completed her residency training in Family Medicine at the University at Buffalo, NY. In 2014, she obtained licensure with the Canadian College of Family Physicians and the College of Physicians and Surgeons of Ontario. After running a solo practice for five years, Dr. Singh began working in home-based primary care, caring for vulnerable seniors in downtown Toronto. She has always taken a special interest in mental health and end-of-life care, valuing non-paternalistic, truly patient-centred care.
Exceptional care for your loved ones.
Peace of mind for you.
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